Tue talk: Selling into the UK

[yegg <gabriel.weinberg@gmail.com>]

FYI: Richard Revis, who is giving the PL talk on Monday, is also
giving a free talk the following night on selling into the UK.

RSVP: http://doodle.com/v3tv9bthkyer4au9
Location: UofArts, Terra Bldg, Room 1107, 211 S. Broad St.,
Philadelphia, PA
Time: 6:30 (opens at 6pm)


Here's the full description:

The UK has a $2 trillion dollar economy, with an average household
income of $45,000 per year. 65% of homes have a broadband connection.
But while some American firms do well at attracting business others
make simple technical and cultural mistakes that slow down or stop
adoption. The common language makes this one of the cheapest export
markets to address, and we will look at which differences are
important to start ups and how much it would cost in terms of both
time and money to increase your potential market by 20%. You'll leave
with a list of specific changes you could make that will help improve
conversion rates and keep your tea-drinking customers happy.