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Re: [PLUG] OT: ...compatible browser or else!
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| Probably right, but let's do the cost benefit analysis.
[...]
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| Here's my calculations: better site cost = $0
| potential sales: thousands
I know many web developers, none of them charge $0.
| I'm not an accountant nor good in business, but I think a better site
| should have been done all ready.
If a business has an infinite amount of money, the best strategy is
to spend it on anything with a positive return.
If a business has a finite amount of money, the best strategy is to
spend it on only those things with the highest returns.
Mazda (eg.) has finite money. Some VP with a corner office determined
that a better web site would cost $X and increase sales by Y%. He also
determined that spending $X on a better TV commercial would increase
sales by Z%, where Z > Y. In order to keep his shareholders happy,
(and keep his corner office) he spends the money where the best return
is, on the TV commercial, not the web site.
--jeff "I'm not a business person, but I used to play one at work"
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