Tobias DiPasquale on 27 Feb 2005 19:14:53 -0000


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Re: [PLUG] OSX "middleware"?


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On Feb 27, 2005, at 10:48 AM, Art Alexion wrote:

William H. Magill wrote:

On 25 Feb, 2005, at 08:51, Art Alexion wrote:

I don't mean to beat a dead horse, but these sorts of marketing decisions that override engineering considerations fascinate me.


Throughout history, Marketing has always trumped Engineering.


. . .

Neither Michael Dell nor Bill gates are "Engineering Giants" -- but both are marketing geniuses.

The only reason that Linux became a household word was because a certain evangelist [who, I think is still on this list :)] got Linus on the Cover of Forbes, Fortune and Time (I think those were the covers). And as they say, the rest is history. [Many of us in DECUS had long before recognized what Linux was all about, but the marketing folks in DEC could only say "VMS." Finally, after much finagling, Maddog managed to get him an Alpha to develop on. And early versions of Linux were ported from Alpha to x86 as a result.]

Agreed. So how does free/open source fit into this? While f/oss eliminates acquisition costs, administration costs continue. That means some profit motive is eliminated while some remains.


Is there any reason to believe that the oss model avoids some of the marketing dominance over engineering?

No. Just look at Firefox: non-technical people weren't flocking to it in droves until they ran that full-pager (or was it a two-pager) in the NYT Sunday Edition a while back. No matter how good something is, people have to become aware of it before it will be used.


- --
Tobias DiPasquale
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