Its a huge difference. If all users get this 50% click fraud, and google's ad revenue is $100 million, then their stealing $50 million of of thin air.
Interestingly, msn.com's adwords program, which was launched earlier this year, claims that its reporting system is constantly audited by PriceWaterhouse Coopers. Thats good, it needs to be. Alot of trust is being given here, especially since the average user wont check the reporting data against server logs.
I foresee a lawsuit against Google soon. Its so easy to prove too...
On Sep 18, 2006, at 7:44 PM, Toby DiPasquale wrote: it clearly increases their bottom line), but from their perspective, what's the difference between 6 and 14 clicks at $0.05 per click?
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