Toby DiPasquale on 19 Sep 2006 11:11:41 -0000 |
On Mon, Sep 18, 2006 at 11:48:21PM -0400, John Von Essen wrote: > Its a huge difference. If all users get this 50% click fraud, and > google's ad revenue is $100 million, then their stealing $50 million > of of thin air. > > Interestingly, msn.com's adwords program, which was launched earlier > this year, claims that its reporting system is constantly audited by > PriceWaterhouse Coopers. Thats good, it needs to be. Alot of trust is > being given here, especially since the average user wont check the > reporting data against server logs. Wow, that's even more bullshit than Google doing nothing. There's no way that PWC can audit MSN effectively, since they have no idea how many clicks actually occurred. This is MSN buying some reputation, plain and simple. They are wasting money on PWC so that they can say they care more. Not that they are doing more, mind you, just that they care more. -- Toby DiPasquale ___________________________________________________________________________ Philadelphia Linux Users Group -- http://www.phillylinux.org Announcements - http://lists.phillylinux.org/mailman/listinfo/plug-announce General Discussion -- http://lists.phillylinux.org/mailman/listinfo/plug
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